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\nSAD!<\/p><\/blockquote>\n\n
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MTV<\/strong> has officially changed its logo for the first time in 30 years, dropping the words “Music Television” while retaining the big block M and drippy TV letters.<\/p>\nGranted, it’s been about 20 years since any actual “music” appeared on MTV, but it still sorta hurts.<\/p>\n
\u201cThe people who watch it today, they don\u2019t refer to MTV as music television. They don\u2019t have the same emotional connection that, say, the people who are writing about [the logo change] do,\u201d MTV\u2019s head of marketing Tina Exarhos told the L.A. Times<\/a>.<\/p>\n
The Wrap blog<\/a> first reported the news, citing an MTV press release: “It represents a new visually defined MTV, stimulating its past,
\npresent and future and embracing its diversity. Everything from Jersey
\nShore<\/em>, to the VMAs to collaborations with the MoMA. The logo is part of
\nMTV\u2019s re-invention to connect with today\u2019s millennial generation and
\nbring them in as part of the channel.\u201d<\/p>\n
<\/a>Check out one of the new logos, many of which feature their reality TV stars inserted into the M. You gotta be freaking kidding me: “Music Television” lost out to Jersey Shore<\/em>? (Yes, The Situation<\/strong> and Snooki <\/strong>actually appear in versions of the new logo.)<\/p>\n
So the big question: Does the new logo mean no music at all? “Absolutely not,” Exarhos told the L.A. Times. Yeah, right. <\/p>\n